To ascertain the motivational factors for buying wine Essay

To ascertain the motivational factors for buying wine - Essay Example John Bruwer and Graham Wood (2005): Motivational and Behavioral Perspectives: Journal of Wine Research: Volume 16: ISSN 0957-1264, Online ISSN: 1469-9672: Rout ledge, part of the Taylor & Francis Group. Nelson Barber, Barbara A Almanza and Janis Donovan (2006): Motivational Factors of gender, income and age on selecting a bottle of wine: International Journal of wine marketing: Emerald Group Publishing Limited, 18 (3), pp.218-232. Olson, J. C and Jacoby, J (2002): Cue utilization in the Quality Perception Process: In Venkatesan Proceedings of the 3rd Annual Conference of the Association for Consumer Research, Chicago, pp. 167-179. Orth, U. R. & Krska, P. (2002) Quality Signals in Wine Marketing: The Role of Exhibition Awards, International Food and Agribusiness Management Review, 4, pp.385-397. P.T.H Unwin (2000): Wine and the Vine: A Historical Geography of Viticulture and the Wine Trade: Routlegde Publishers: (Pgs 352-409) Keith Grainger and Hazel Tattersall (2005): Wine Production: Vine Bottle: Wiley-Blackbell (Pgs 56-125) Jenster, P. and Cheng, Y. (2008) Dragon Wine: Developments in the Chinese Wine Industry, International Journal of Wine Business Research, 20 (3), pp.244-259. Stephen Charters (2006): Wine and Society; The Social and Cultural Context of a Drink: Butterworth-Heinemann (Pgs 135-140) Sun, H., Yu, Y, Goodman, S., Chen, S., and Ma, H. (2009): Chinese choices: a survey of wine consumers in Beijing, International Jo